Ethical Brands: Who can you really trust?
Laura Camilleri | 18 October 2020
If a brand states that they are ethical, do you trust them? Do you stop to think what ‘ethical’ actually means or is seeing the word enough for you to tick that value box?
Ethical has become a buzz word, especially within the clothing industry. It gets thrown around marketing collateral in a desperate attempt to differentiate from competition and have you adding to cart.
It is a value that we have been hesitant to add to Shop Your Values because we don’t have the knowledge or authority to determine what is ethical. This is why we are so excited to introduce the Ethical Clothing Australia (ECA) logo alongside our Value’s so you can confidently shop ethical brands.
ECA monitors Australian supply chains in clothing, footwear and textile industries, ensuring that they are legally compliant. For example, paying fair wages and superannuation and providing safe working conditions.
Earlier this week I was fortunate enough to join the virtual celebration of ECA’s 20th Anniversary. I must confess it was a milestone I wasn’t aware of until I received the invitation, but it is certainly a feat that I bow down to.
ECA was originally founded in the year 2000 and officially launched in Melbourne in 2001 under The No Sweat Shop Label (NSSL). In 2010, NSSL re-branded on International Women’s Day as ECA with then Prime Minister, Julia Gillard. Today ECA has accredited 120 ethical brands across the country and is the epitome of ethical manufacturing recognition.
We love everything that ECA does to protect workers and help the industry grow on a local level. Look out for this logo when browsing through our Australian Made Directory to confidently shop ethical!
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We acknowledge the Wurundjeri people as the Traditional Custodians of the Land in which we operate. We would like to pay respect to Aboriginal and Torres Strait Elders past, present and future.